Steeped in history (and not just a pub crawl for the locals ;) ) the Straw Bear Festival takes place every January in the market town of Whittlesey, where I am from, to celebrate the old Fenland plough custom of parading straw bears around the town. The Straw Bear (basically a man in a suit of straw), baby straw bears, plus a colourful procession of dancers, musicians and poets move around the town stopping to perform outside all of the public houses - and Whittlesey has many such establishments!! The procession is followed throughout the day by thousands of onlookers, all enjoying the merriment... and refreshments. You have to see it to believe it!!